AI Insights · Timothy · January 2025
Top 5 Insurance Apps on Android in Oceania: Q4 2024 Performance
Explore the performance trends of the top 5 insurance apps on Android in Oceania during Q4 2024, focusing on downloads and active users.
In the fourth quarter of 2024, the top insurance applications on the Android platform in Oceania showcased varied performance trends. Here’s a closer look at the weekly downloads and active users for each app, based on data from Sensor Tower.
myBupa from Bupa Australia saw a steady download pattern, peaking at around 3.6K in late October. The app maintained a strong base of active users, starting at approximately 68K and closing the quarter at nearly 63.7K.
My Medibank displayed a consistent rise in downloads, reaching about 1.9K in mid-December. Active users began the quarter at 50.7K, with a slight decline to 41.2K by the end of December.
The AAMI App experienced a gradual increase in downloads, peaking at 1.9K in late November. Active users fluctuated, starting at 15.7K and dipping to 11.4K by the year-end.
HCF My Membership App had a notable spike in downloads mid-quarter, with a high of 1.7K in late November. Active users grew from 7.3K to a peak of 15.6K before settling at 9.6K.
nib started with 1.7K downloads and saw fluctuations throughout the quarter, ending with 847 downloads. Active users increased from 12.6K to a peak of 16.6K in late November, then declined to 9.6K by the end of December.
These trends highlight the dynamic nature of user engagement and app adoption in the insurance sector, with detailed insights available through Sensor Tower.