AI Insights · Timothy · January 2025
Top 5 Insurance Apps on Android in New Zealand: Q4 2024
Explore the performance trends of the top 5 insurance apps in New Zealand's Android market during Q4 2024, focusing on downloads and active user metrics.
In the fourth quarter of 2024, the top insurance applications on the Android platform in New Zealand demonstrated varied performance trends. According to Sensor Tower data, here's a detailed look at the weekly downloads and active user metrics for these apps.
My Southern Cross from Southern Cross Health Society saw a notable peak in weekly downloads, reaching approximately 1.1K in mid-December. Weekly active users fluctuated, peaking at about 9K in late October but declined to around 5.5K by the end of December.
The my nib NZ app experienced a significant spike in downloads, with numbers hitting approximately 1.3K in the week of October 21. However, downloads declined steadily towards the end of the quarter, dropping to about 37 by late December.
AMI Insurance maintained a consistent download rate, with a slight peak of 371 downloads in late October. The trend remained stable throughout the quarter.
State Insurance also showed stable download numbers, with a modest increase to 324 in mid-November, before a decline towards the end of December.
Finally, Cover-More Travel Insurance had lower download figures, with a peak of 156 downloads at the start of the quarter. The numbers saw minor fluctuations, ending the year with 68 downloads in the final week of December.
These insights reflect the dynamic nature of the insurance app market in New Zealand during Q4 2024. For more detailed analytics and trends, visit Sensor Tower.
