AI Insights · Timothy · January 2025
Top 5 Insurance Apps on Android in Australia: Q4 2024 Performance
Explore the performance trends of Australia's top insurance apps on Android in Q4 2024, focusing on downloads and active users.
In the fourth quarter of 2024, Australia's top insurance apps on the Android platform saw varied performance in terms of downloads and active users. Here's a detailed look at the trends for these leading applications based on data from Sensor Tower.
My Medibank showed a gradual increase in weekly downloads, climbing from 1.6K to just over 1.9K by mid-December. However, weekly active users saw a decrease, starting at approximately 50.8K and dropping to 41.3K by the end of the quarter.
The AAMI App experienced consistent download numbers, peaking at 1.9K in late November. Active user numbers fluctuated, beginning at 15.8K and dipping to 11.4K by the end of December.
For the HCF My Membership App, downloads peaked at 1.7K in late November before declining to 728 by year's end. Active users increased steadily, reaching a peak of 15.7K mid-December.
NRMA Insurance saw downloads rise to over 2K in late November, before tapering off. Active users showed an upward trend, peaking at 10.9K during the same period.
Finally, nib had a strong start with downloads at 1.7K, though this number decreased significantly by the end of the quarter. Active users followed a similar pattern, peaking at 16.5K in late November before dropping.
For more detailed insights and analytics, visit Sensor Tower.