Top 5 Apparel Apps on Android in South Africa: Q4 2024

In the fourth quarter of 2024, several apparel apps on the Android platform showed notable performance trends in South Africa. According to data from Sensor Tower, these insights provide a glimpse into how each app fared in terms of downloads and active users.

SHEIN-Shopping Online experienced a peak in weekly downloads, reaching around 100K in late October. However, downloads declined to approximately 34K by mid-December. Weekly active users showed fluctuations, starting at 7.3M and dropping to 6M by the end of December.

For Nike: Shoes, Apparel & Stories, weekly downloads increased steadily, peaking at 16.8K in late November. Active users followed a similar upward trend, reaching over 114K in early December before slightly declining towards the end of the quarter.

MyRunway SA Fashion Shopping showed a significant rise in downloads, with numbers climbing from 8.5K in early October to 17.6K by late November. Active users also increased, hitting a high of 206K in late November before decreasing to around 142K in late December.

adidas: Shop Shoes & Clothing saw a notable jump in downloads in mid-November, reaching 16K, while active users rose sharply from 33K to nearly 140K by early December.

Finally, Steve Madden South Africa exhibited a rise in both downloads and active users, with downloads peaking at 5.1K in late November and active users reaching 8.8K around the same time.

These trends highlight the dynamic nature of the apparel app market in South Africa, with varying levels of engagement and interest among users. For further insights and detailed data, visit Sensor Tower.