Top 5 Apparel Apps on Android in Uruguay: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel applications on the Android platform in Uruguay showcased varying trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.

Renner observed fluctuating weekly downloads, peaking at 7K in late November before declining to approximately 2.1K by the end of December. The app's weekly active users decreased from 25.1K at the start of the quarter to 18.1K by year-end.

SHEIN-Shopping Online maintained a consistent download rate throughout the quarter, with numbers hovering around 1.4K, reaching a low of 784 in mid-December, then rebounding to over 1K. Active users remained steady, starting at 42.9K and closing the year at 44.4K.

Zara experienced a modest download pattern, starting just under 300 and spiking to 697 in the week before Christmas. Active users followed a similar trajectory, beginning at 1.4K and peaking at 1.8K in late December.

FARFETCH - Shop Luxury Fashion had relatively low download numbers, with a notable spike to 148 in the week of Christmas. Active users increased from 117 to 229 in the same period, reflecting heightened engagement during the holiday season.

CheckCheck saw a gradual rise in downloads, culminating at 155 in the week before Christmas. Its active user base expanded from 15 at the quarter's onset to 112 by the end of December.

These insights provide a snapshot of consumer engagement with apparel apps in Uruguay, highlighting the importance of seasonal trends and user retention strategies. For a more detailed analysis, visit Sensor Tower.