Top 5 Apparel Apps on Android in Turkey: Q4 2024

In the final quarter of 2024, the top apparel applications on the Android platform in Turkey showcased interesting trends in downloads and active users, as reported by Sensor Tower.

Trendyolmilla, published by Trendyol, saw fluctuations in weekly downloads, starting at around 94K and peaking at 130K in the first week of November. By the end of December, downloads tapered to approximately 61K. Active users started at 2.6M, rose to a high of 3.8M in early November, and closed the quarter at 2.6M.

DeFacto - Clothing & Shopping experienced a steady download pattern, with numbers beginning at 71K and peaking at about 90K in late November, before ending the year at 52K. Active users increased from 1.5M to a peak of 2.5M in late November, then decreased to 1.6M by year-end.

FLO demonstrated a gradual increase in downloads, starting at 42K and reaching 74K by the end of November. The quarter closed with downloads at 58K. Active users rose from 1.9M to a high of 2.9M in mid-November, finishing at 2.1M.

Koton:Giyim Alışveriş Sitesi began the quarter with 20K downloads, peaking at 55K in mid-November, and ending with 17K. Active users saw a rise from 255K to 543K in late November, closing the quarter at 234K.

Finally, adidas: Shop Shoes & Clothing had a notable spike in downloads, starting at 13K, peaking at 110K in mid-November, and settling at 11K. Active users started at 207K, reached a peak of 413K in late November, and concluded the quarter at 149K.

These insights highlight the dynamic nature of the apparel app market in Turkey, with variations in user engagement and downloads throughout the quarter. For more detailed insights, visit Sensor Tower.