AI Insights · Timothy · January 2025
Top Apparel Apps on Android in Slovenia: Q4 2024
Explore the performance trends of the leading apparel apps on Android in Slovenia during Q4 2024, including download and user activity insights.
In the fourth quarter of 2024, the top apparel applications on the Android platform in Slovenia demonstrated varied performance trends. Here's a closer look at the weekly download and active user activity for each app, based on data from Sensor Tower.
SHEIN-Shopping Online experienced a peak in weekly downloads in mid-October with over 3.4K downloads, before gradually declining to approximately 2.3K by the end of December. The app's active user base saw a rise throughout October, reaching nearly 67.3K in late October, and then fluctuating slightly before ending the quarter with around 65.2K active users.
For ABOUT YOU Outlet, weekly downloads started at 1.3K in early October, dropping to around 367 by the end of the quarter. Active users showed a similar trend, starting at 11.6K, peaking at 14.8K mid-quarter, and ending with about 10K active users.
Zalando – online fashion store maintained relatively stable download numbers, averaging around 700 to 900 downloads weekly, with a slight dip in mid-December. Active users increased significantly towards the end of November, peaking at approximately 66.6K, before stabilizing at around 54.6K by the end of December.
The ABOUT YOU Online Fashion Shop saw its downloads peak at 1.2K in late November, before tapering off to around 287 downloads in the final week of December. The app's active users followed a similar pattern, starting the quarter at 91.6K, peaking at 102K, and then decreasing to 62.4K by the year's end.
Finally, C&A Fashion Online Shop had a significant increase in downloads in late November, reaching 1.9K, before declining to about 135 downloads by the end of December. Active users mirrored this trend, peaking at 2.9K in late November and closing the quarter at approximately 1K.
These insights provide a snapshot of user engagement and download trends for each application. For more detailed analytics and insights, visit Sensor Tower's platform. The data highlights the dynamic nature of user behavior and app performance within Slovenia's apparel sector on Android.
