AI Insights · Timothy · January 2025
Top 5 Apparel Apps on Android in Sweden: Q4 2024 Overview
Explore the performance trends of the top 5 apparel apps on Android in Sweden during Q4 2024, as reported by Sensor Tower.
The fourth quarter of 2024 saw notable trends among the top apparel apps on Android in Sweden. Here's a closer look at the performance of these applications based on data from Sensor Tower.
SHEIN-Shopping Online maintained a consistent presence with weekly downloads starting at 5.3K, peaking at 5.5K in late October, before experiencing a decline to approximately 3.7K by the end of December. The app's active users fluctuated, beginning at 284K and ending the quarter with 299K, showing a resilient user base.
Zalando – online fashion store experienced an initial increase in downloads, reaching a high of 4.2K in late October, followed by a decrease to 1.8K by the end of December. Active users grew from 121K to a peak of 149K in November, before declining to 112K at the year’s end.
H&M saw its downloads peak at 4.1K in mid-December, with a notable dip to 1.2K in the final week. Active users increased from 66K to a high of 81K in late November, ending the quarter at 67K.
UNIQLO - LifeWear started with 2K downloads, peaking at 2.3K in late November, and closing the quarter at 586. Active users saw an initial drop from 4K to 1.4K, but rebounded to 3.4K by December end.
Boozt began the quarter with 813 downloads, peaking at 2.5K in mid-November, and concluded with 519. Active users rose from 12K to 21K in late November, before decreasing to 10K at the end of the quarter.
For more detailed insights and data, visit Sensor Tower’s platform.
