AI Insights · Timothy · January 2025
Top 5 Apparel Apps on Android in Serbia, Q4 2024
Explore the performance trends of the top apparel apps on Android in Serbia during Q4 2024, highlighting download patterns and user engagement.
In the fourth quarter of 2024, the top apparel applications on the Android platform in Serbia demonstrated varied performance trends, with notable fluctuations in weekly downloads.
SHEIN-Shopping Online showed a significant decrease in weekly downloads, starting at approximately 7.8K in early October and dropping to around 1K by the end of December. This trend reflects a consistent decline throughout the quarter.
Fashion&Friends experienced relatively stable weekly downloads, beginning at about 2K and ending at nearly 2.5K. The app saw a peak towards the end of November, with downloads reaching approximately 2.4K.
H&M maintained a consistent download rate throughout the quarter, with weekly downloads fluctuating between 1.3K and 2K. The app peaked in the last week of December with downloads around 1.5K.
Obuća Metro had a more volatile performance, with downloads starting at 2.6K, then dropping and rising again to about 3K mid-quarter, before declining to 184 by the end of December.
Zara experienced a notable surge in downloads in late November, reaching over 3.3K, before stabilizing around 1K towards the end of the quarter.
These insights, sourced from Sensor Tower, provide a clear view of the shifting dynamics in the Serbian apparel market on the Android platform. For more detailed analytics and trends, Sensor Tower offers comprehensive data and insights.
