AI Insights · Timothy · January 2025
Top 5 Apparel Apps on Android in Romania: Q4 2024 Performance
Explore the performance of the top 5 apparel apps on Android in Romania during Q4 2024, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2024, the performance of the top apparel applications on the Android platform in Romania showcased varied trends in downloads and active users. Here's a closer look at each app's performance based on data from Sensor Tower:
SHEIN-Shopping Online saw weekly downloads starting at around 31K at the beginning of the quarter, with a slight decline towards the end, closing at approximately 29K. The app maintained a robust active user base, peaking at 2.3M before a slight decrease to 2.1M by the end of December.
eobuwie- online fashion experienced fluctuations in weekly downloads, with a high of 23K in early November. Active users increased from 230K to a peak of 252K mid-quarter, before declining to 139K at year's end.
MODIVO - Fashion store online had a steep decline in downloads, starting at 14K and dropping to 4K by the end of the quarter. Active users, however, grew steadily, reaching a peak of 97K in mid-November before settling at 59K.
Fashion Days - online shopping saw a notable spike in downloads, with a peak of 26K in late October. The active user count also surged to 597K in early November, before stabilizing around 248K by the end of the quarter.
MOHITO - zakupy online showed a moderate increase in downloads, peaking at 15K in the first week of November. Active users followed an upward trend, starting at 63K and rising to 90K by the end of December.
These insights highlight the dynamic nature of the apparel app market in Romania during Q4 2024. For more detailed analytics, visit Sensor Tower's platform.
