AI Insights · Timothy · January 2025
Top 5 Apparel Apps on Android in Portugal, Q4 2024
Explore the performance of the top 5 apparel apps on Android in Portugal during Q4 2024, with insights from Sensor Tower.
In Q4 2024, the performance of the top apparel apps on the Android platform in Portugal showcased diverse trends. Here's a closer look at how these apps fared during this period.
SHEIN-Shopping Online maintained a strong presence with weekly downloads starting at approximately 13.6K in early October, gradually decreasing to 9.5K by the end of December. Active users fluctuated throughout the quarter, beginning with 1.3M and ending at 1.2M.
H&M experienced a steady download rate, peaking at 7.3K in late November. Active users showed consistent engagement, increasing from 63.7K to 79.4K in early December before ending the quarter at 66.4K.
Zara saw a significant spike in downloads towards the end of December, reaching 9.1K. The active user base grew from 106.9K at the start of the quarter to nearly 120K by its close.
ABOUT YOU Online Fashion Shop demonstrated consistent download numbers, with a noticeable increase to 4.9K in late November. Active users started at 162.2K and slightly decreased to 134.9K by the quarter's end.
Tiffosi, new to the market, saw its downloads peak at 5.1K in late November, following a launch in early October.
These insights, sourced from Sensor Tower, provide a comprehensive view of the dynamic landscape in the apparel app sector on Android in Portugal. For more detailed analytics, visit Sensor Tower's platform.
