Top 5 Apparel Apps on Android in New Zealand: Q4 2024

In the fourth quarter of 2024, the SHEIN-Shopping Online app maintained a stable presence in New Zealand. Weekly downloads fluctuated, starting at around 3.6K and peaking at 3.5K in late November, before declining to 2.4K by the end of December. Active users began at approximately 117K, experiencing some volatility, and closed the year at around 94K.

Hallensteins showed a modest download trend, with figures hovering around 800 downloads per week, peaking at 969 in mid-November, and dropping to 426 by the end of the quarter.

The THE ICONIC – Fashion Shopping app saw a varied download pattern, with numbers rising to over 1K in mid-October, then stabilizing around 400-500 towards December. Active users steadily increased from 2.2K to over 3K by the end of the quarter.

JD Sports experienced a steady download rate, peaking at 720 in late November. Active users showed a slight increase, starting at 2.5K and ending the quarter at 2.5K.

Finally, the adidas: Shop Shoes & Clothing app maintained a consistent download rate, with a peak of 836 in late November. Active users grew from 883 to 928 over the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of apparel apps in New Zealand's Android market during Q4 2024. For more detailed analytics and insights, visit Sensor Tower's platform.