Top 5 Apparel Apps on Android in Norway: Q4 2024 Performance

In the fourth quarter of 2024, the performance of the top apparel applications on the Android platform in Norway revealed interesting trends. The data, sourced from Sensor Tower, provides insights into downloads and active users, offering a glimpse into the market dynamics.

SHEIN-Shopping Online recorded a downward trend in weekly downloads, starting from 2.4K at the beginning of October and settling at just over 1K by the end of December. In contrast, weekly active users showed a positive trajectory, climbing from about 14.8K to a peak of 23.9K in mid-November, before slightly dropping to around 21.1K at the year’s end.

Zalando – online fashion store experienced a more volatile download pattern, with numbers ranging from 1.5K in early October to a low of 475 by mid-December. However, active users consistently hovered around the 40K mark, peaking at 48.5K in late October before declining to approximately 32.6K by the end of December.

H&M maintained a stable download rate, with figures fluctuating between 800 and 1.4K. Active user numbers saw a significant increase, starting at 20.4K and reaching a high of 30K in early December, ending the quarter at 24K.

ONLY STORES had a modest download performance, peaking at 956 in December. Active users rose steadily from 2.2K to 2.7K in mid-December before falling to 1.9K by the end of the month.

Lastly, Lindex showed a stable pattern in downloads, with numbers ranging between 250 and 770 throughout the quarter. Active users increased gradually from 2.6K to 3.2K in early December, with a slight decline to 2.5K by the end of the year.

These insights from Sensor Tower illustrate the dynamic nature of the apparel app market in Norway, highlighting varying trends in user engagement and app popularity. For more detailed insights, visit Sensor Tower's platform.