AI Insights · Timothy · January 2025
Top 5 Apparel Apps Performance on Android in Nigeria Q4 2024
Explore the performance trends of the top 5 apparel apps on Android in Nigeria during Q4 2024, highlighting downloads and active user metrics.
In the fourth quarter of 2024, SHEIN-Shopping Online experienced fluctuating weekly downloads, starting at 8.2K and dipping to 1.8K by early December, before slightly recovering to 2.4K at the end of the year. Despite these shifts, active users remained relatively stable, with a slight increase from 73.7K to 72.5K over the quarter.
African Fashion Dresses saw a gradual increase in weekly downloads, reaching a peak of 4.5K in early November, before tapering off to 2.7K at the end of December.
Women Ankara Styles had modest download numbers, peaking at 632 in early December, before declining to 318 by the end of the month.
Gymshark: Shop Gym Clothes experienced a significant spike in downloads mid-quarter, reaching 1.4K in mid-November, but saw a sharp decline to just 22 downloads by the end of December. Active users followed a similar pattern, peaking at 2.1K in mid-November and dropping to 411 by the end of the quarter.
Lastly, Latest African Fashion Styles showed a steady rise in downloads, peaking at 459 in early December, before decreasing to 240 at the close of the year.
These insights are based on data from Sensor Tower, providing a detailed view of app performance in the Nigerian market. For more comprehensive insights, visit Sensor Tower.
