Top 5 Apparel Apps on Android in Mexico: Q4 2024 Insights

In the fourth quarter of 2024, the top apparel applications on the Android platform in Mexico demonstrated varied performance trends. According to data from Sensor Tower, these apps showed distinct patterns in downloads and active users.

SHEIN-Shopping Online experienced a notable decline in weekly downloads from approximately 457K at the beginning of October to around 140K by mid-December. However, it saw a slight resurgence towards the end of December, closing the year with 187K downloads. The app maintained a robust user base, with weekly active users ranging from 30.7M at the start of the quarter to 25.7M by the end.

Nike: Shoes, Apparel & Stories showed fluctuations in weekly downloads, peaking at 75.6K in mid-November before tapering off to 42.2K by the end of December. Weekly active users exhibited a similar trend, starting at 1.5M and reaching a peak of 1.96M in mid-November, before stabilizing around 1.5M at year-end.

adidas: Shop Shoes & Clothing saw a significant spike in weekly downloads in mid-November, reaching 51.4K, before declining to about 15.6K by late December. The app's active users increased steadily from 371K in early October to approximately 670K by the end of December.

Halara displayed a gradual increase in weekly downloads over the quarter, with a notable rise to 20.9K in late December. Active users also grew consistently, starting at 49.9K and ending at 82K.

H&M maintained a stable download rate throughout the quarter, averaging around 15-18K weekly. The app's active users peaked in late November at 421K before settling at 333K by the year-end.

These insights provide a glimpse into the dynamic performance of apparel apps in Mexico. For more detailed analytics and trends, you can explore further data on Sensor Tower's platform.