Top 5 Apparel Apps on Android in Italy, Q4 2024

In the fourth quarter of 2024, the performance of the top apparel applications on the Android platform in Italy showcased interesting trends. Here’s a detailed look at the key metrics for each app, based on data from Sensor Tower.

SHEIN-Shopping Online saw a gradual decline in weekly downloads, starting from around 73K at the beginning of October to approximately 40K by the end of December. Despite this, its weekly active users maintained a strong presence, peaking at over 6.3M in mid-November before settling to about 4.8M by the end of the quarter.

Zalando – online fashion store experienced fluctuations in downloads, with a notable peak at 33.7K in late November. Active users mirrored this trend, reaching a high of over 3.1M in the same period, before slightly decreasing towards the end of December.

The H&M app showed a steady increase in downloads mid-quarter, with a peak of 18.8K in late November. Active users also saw a significant increase, reaching over 600K before the numbers dropped back to around 430K by year-end.

Nike: Shoes, Apparel & Stories had a varied download pattern, peaking at 18.2K in early November. Its active users reached a high of 348K by late November, although the numbers tapered off to about 175K by the end of December.

Finally, Zara demonstrated a spike in downloads, particularly in late November with over 22K downloads. Active user numbers increased, peaking at 521K in late November before ending the quarter with around 472K.

These insights reflect the dynamic nature of the apparel app market in Italy, with varying trends in user engagement and app downloads. For more in-depth analysis, visit Sensor Tower.