Top 5 Apparel Apps on Android in Ireland: Q4 2024 Performance

In the final quarter of 2024, the top apparel applications on the Android platform in Ireland showed varied performance trends, with data provided by Sensor Tower.

SHEIN-Shopping Online saw a gradual decline in weekly downloads, starting at around 6.3K at the beginning of October and dropping to about 3.5K by the end of December. Despite this, weekly active users showed some fluctuations, peaking at 421K in mid-November before ending the year at approximately 357K.

Next: Fashion & Homeware experienced a moderate increase in downloads mid-quarter, with numbers reaching 2.7K in early November. Active users, however, increased steadily from 28.9K at the start of the quarter to 32.8K by the year's end.

JD Sports reported an upward trend in downloads during November, peaking at 2.9K. Active users also increased during this period, starting from 5.3K and reaching a high of 12.7K in late November before declining slightly to 7.6K by December 30.

Zalando – online fashion store showed a peak in downloads in early November at 2.3K. Active users saw a steady increase, with numbers rising from 22.3K to 25.9K by mid-December.

H&M had a notable spike in downloads during the week of December 23, reaching 2.6K. The number of active users started at 17.6K and increased to nearly 20K by the end of the quarter.

For more detailed insights and analysis on these trends, you can visit Sensor Tower's platform.