Top 5 Apparel Apps on Android in the UK: Q4 2024 Performance

In the fourth quarter of 2024, the top five apparel apps on Android in the United Kingdom showcased varied performance trends. This analysis, based on data from Sensor Tower, provides insights into weekly downloads and active user metrics.

SHEIN-Shopping Online started the quarter with approximately 85.9K downloads, which gradually decreased to around 46.2K by the end of December. Active users, however, remained relatively stable, peaking at 4.5M mid-quarter before ending at approximately 3.9M.

JD Sports experienced notable fluctuations in downloads, with a significant peak of 31.4K in early November. Active user numbers rose steadily, reaching a peak of 278.5K in late November.

Next: Fashion & Homeware saw an upward trend in downloads, culminating at 13.4K in the week of December 23. Active users increased consistently, closing the quarter at about 496.7K.

Nike: Shoes, Apparel & Stories had a strong start with downloads peaking at 14K in early November but saw a decline to about 5.3K by the end of the quarter. Active users showed a positive trend, rising to 219.3K by late November before settling at 165.4K.

H&M downloads peaked at 19K in early December. Active users fluctuated but managed to reach 353.7K in late November, concluding the quarter at 271.5K.

These trends highlight the dynamic nature of the apparel app market in the UK. For more detailed insights and data, visit Sensor Tower.