AI Insights · Timothy · January 2025
Top 5 Apparel Apps on Android in France: Q4 2024 Performance
Explore the trends in downloads and active users for the top apparel apps on Android in France during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the top apparel applications on the Android platform in France displayed varying performance trends, according to data from Sensor Tower.
SHEIN-Shopping Online experienced fluctuations in weekly downloads, starting at approximately 108K and gradually declining to around 53K by the end of December. Active users began at 5.1M, saw a dip mid-quarter, but rebounded to about 4.3M in the final week.
Zalando – online fashion store showed a consistent download range, peaking at 24.9K in early December. Active users increased from 1.5M to 1.7M towards the end of November, before dropping to 1.2M by late December.
UNIQLO - LifeWear saw a notable decrease in downloads from 16.8K to 8K. The app’s active users showed an upward trend mid-quarter, reaching a peak of 44.3K in early December, before stabilizing around 30.8K.
H&M had a steady increase in downloads, culminating at 19.5K in late November. Active users rose significantly to 424K during the same period, later decreasing to 257K by the end of December.
Nike: Shoes, Apparel & Stories started with downloads at 10.4K, which declined to 6.3K by the end of the quarter. Active users peaked at 316K in mid-November, before settling at 188K.
For more detailed insights and data on these trends, visit Sensor Tower's platform.