Top 5 Apparel Apps on Android in Europe: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel applications on the Android platform in Europe showcased intriguing trends in downloads and active users, as reported by Sensor Tower.

SHEIN-Shopping Online maintained a strong presence with weekly downloads starting at approximately 705K, experiencing a gradual decline to around 399K by the end of December. Despite this, weekly active users fluctuated, beginning at 41.4M and ending the quarter at 35.8M.

Zalando – online fashion store saw steady weekly download numbers, peaking at about 193K mid-October and ending at around 129K. Active users showed a notable increase in November, peaking at 15.6M before settling at approximately 11.9M by the quarter's close.

Zara experienced a significant spike in downloads, reaching over 262K in late November, with active users also peaking at 4.6M around the same time, before settling at 3.9M.

H&M had a consistent download pattern, with a peak of 202K in late November. Their active user base increased to 6.5M during the same period, closing the quarter with 4.9M active users.

Finally, Trendyolmilla experienced a peak in downloads at 132K in early November, with active users reaching a high of 3.9M in late November, ending the quarter with 2.6M.

These insights reflect robust engagement trends across these popular fashion apps, with more detailed analytics available through Sensor Tower.