Top 5 Apparel Apps on Android in Spain: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel apps on the Android platform in Spain exhibited varied performance trends, as recorded by Sensor Tower.

SHEIN-Shopping Online saw a decline in weekly downloads, starting from approximately 101K in early October and reducing to around 64K by the end of December. However, the app maintained a strong weekly active user base, peaking at over 8.9M in late November before slightly declining to 7.5M by the quarter's end.

Zalando – online fashion store experienced fluctuations in downloads, beginning the quarter with about 27K and ending at approximately 18K. Active users saw a rise, particularly from mid-November, reaching a peak of 1.9M before settling at 1.5M in December.

Zara demonstrated a significant increase in weekly downloads mid-quarter, particularly during the week of November 25, with numbers reaching nearly 47K. Active users also showed an upward trend, peaking at around 1.4M at the end of November.

H&M maintained steady download numbers, starting from 11K and peaking at 27K in late November. Active users fluctuated, with a notable peak of over 700K in the same period.

Nike: Shoes, Apparel & Stories had varying download rates, initially at 11K and peaking at 24K in mid-November. Active users showed a notable increase, reaching up to 370K towards the end of November.

These insights provide an overview of the dynamic trends in the apparel app market in Spain. For more detailed analytics and insights, visit Sensor Tower.