AI Insights · Timothy · January 2025
Top 5 Apparel Apps on Android in Estonia: Q4 2024
Explore the performance of the top 5 apparel apps on Android in Estonia during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the performance of the top apparel applications on Android in Estonia showed varied trends across different metrics. According to Sensor Tower, these insights provide a glimpse into the app market dynamics.
SHEIN-Shopping Online maintained a consistent download rate throughout the quarter, with numbers peaking at 878 in the week of November 18. The app's downloads fluctuated slightly but remained generally stable, closing the year at 623.
Zalando – online fashion store experienced a noticeable decline in downloads as the quarter progressed. Starting at 554 downloads at the beginning of October, the numbers dipped to 346 by the end of December, showing a clear downward trend.
ABOUT YOU Online Fashion Shop saw a modest increase in activity mid-quarter, with downloads peaking at 300 during the week of November 25. Despite some fluctuations, the app closed the quarter with 192 downloads.
Lindex displayed a steady performance with a peak in downloads reaching 337 in late November. However, the numbers dropped sharply to 105 by the end of December, indicating a significant decline in user engagement.
BESTSECRET also showed varied download trends. The app started the quarter strong with 187 downloads and experienced a peak of 263 in mid-November, but like others, it saw a decline towards the year-end, finishing with 112 downloads.
These trends highlight the competitive nature of the apparel app market in Estonia. For more detailed insights and data, visit Sensor Tower's platform.
