Top 5 Apparel Apps on Android in Germany: Q4 2024 Performance

In the fourth quarter of 2024, the performance of leading apparel applications on the Android platform in Germany showcased distinct trends in weekly downloads and active user engagement.

SHEIN-Shopping Online experienced a notable decrease in weekly downloads, starting from approximately 90K at the beginning of October and tapering to around 33K by the end of December. Active users mirrored this downward trend, decreasing from 3.8M to about 2.9M over the quarter.

Takko Friends saw fluctuations in downloads, peaking at around 43.5K in late November, before declining to 11.4K by the end of the period. Active users fluctuated as well, peaking at approximately 630K in October.

Zalando – online fashion store maintained a steady download rate, averaging between 13K and 25K weekly. Active users peaked at 2.9M in late November, before a slight decrease by year-end.

H&M showed a consistent download pattern with a spike to 21.5K in late November. Weekly active users increased to 1.7M in November but decreased to approximately 1.3M by December's close.

ONLY STORES had moderate download activity, fluctuating between 2K and 19K weekly. Active users grew from 2K to around 23K by mid-December.

These insights from Sensor Tower highlight diverse user engagement and download patterns across leading apparel apps in Germany. For more detailed insights and data, visit Sensor Tower's platform.