AI Insights · Timothy · December 2024
Top 5 Apparel Apps on Android in Switzerland: Q4 2024
Explore the performance trends of the top 5 apparel apps on Android in Switzerland during Q4 2024, featuring download and active user data from Sensor Tower.
In the fourth quarter of 2024, the top apparel applications on the Android platform in Switzerland showed varied performance, as recorded by Sensor Tower. Here's a closer look at each app's trends in downloads and active users.
SHEIN-Shopping Online maintained a consistent download rate initially, with figures peaking at 4.8K in early October before gradually declining to 1.8K by the end of December. The app's weekly active users started at approximately 194K, peaking mid-quarter at 201K, before finishing at around 149K.
The Zalando – online fashion store saw fluctuations in downloads, starting at 2.9K and experiencing a peak of 4.2K in late November. Active users began at 312K, with a peak of 373K in late November, before ending the quarter at 288K.
C&A Fashion Online Shop experienced a notable peak in downloads at 5K in late November. Active users showed a stable trend, starting at 32K and peaking at 34K in mid-December.
H&M had a steady download pattern with a peak of 3K in late November. The app's active users started at 60K, reaching a high of 69K in early December, and concluded at 57K.
Finally, Zebra Fashion showed a decline in downloads over the quarter, starting at 1.7K in October and ending at 536 by December.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of the apparel app market in Switzerland. For more detailed analytics, visit Sensor Tower's platform.