Top 5 Apparel Apps in Brazil on Android: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel applications on the Android platform in Brazil displayed varied performance trends in terms of downloads and active users. Here’s a closer look at each app's journey through the quarter:

SHEIN-Shopping Online experienced a fluctuating download trend, beginning at approximately 310K weekly downloads and peaking at around 381K in early November. This was followed by a decline to about 230K by the end of December. The app maintained a robust active user base, starting the quarter with over 42M and ending with nearly 40M weekly active users.

The Nike App - Produtos exclusivos saw an initial steady increase in weekly downloads, reaching a high of approximately 113K in late November, before tapering off to about 42K by year-end. Its active users followed a similar pattern, peaking at over 927K in November and decreasing to around 418K by December 30.

Lojas Renner - Comprar Roupas showed a strong download performance, with numbers hitting a high of about 90K in early November. Although downloads slightly declined towards the end of the quarter, the app maintained a stable active user base, peaking at over 6.5M in late November.

The C&A - Comprar roupas app witnessed a steady increase in downloads, peaking at over 90K in early December. Active users also increased, reaching a high of around 3.4M in late November before stabilizing in December.

Riachuelo - Roupas e compras began the quarter with approximately 40K weekly downloads, increasing steadily to about 59K by early December. Active users followed an upward trend, peaking at over 3M in late November.

These insights are based on data from Sensor Tower, offering a detailed view of the top apparel apps' performance on Android in Brazil during Q4 2024. For more in-depth analytics and trends, visit Sensor Tower's platform.