AI Insights · Timothy · January 2025
Top 5 Apparel Apps Performance on Android in Bulgaria: Q4 2024
Explore the performance trends of the top 5 apparel apps on Android in Bulgaria during Q4 2024, highlighting downloads and active users.
In the fourth quarter of 2024, the performance of the top five apparel applications on the Android platform in Bulgaria showed varied trends in downloads and active users, according to Sensor Tower data.
SHEIN-Shopping Online experienced a fluctuating pattern in downloads, beginning the quarter at around 14.9K downloads and peaking at 14.9K again in the week of November 25. Active users for SHEIN saw growth, starting at approximately 367K and reaching over 401K by the end of December.
Fashion Days - online shopping demonstrated a notable increase in downloads mid-quarter, hitting a high of 6.9K in the week of November 4. Active user numbers rose significantly, peaking at about 65K in the week of November 18.
ABOUT YOU Online Fashion Shop observed a spike in downloads during early November, reaching 6.1K. However, active users saw a decline from 194K in early October to around 170K by the end of December.
eobuwie- online fashion had a significant surge in downloads in late November, with numbers rising to 6.8K. The active user base grew from 49K at the start of the quarter to nearly 59K by the end of November, before experiencing a decline.
ABOUT YOU Outlet maintained a steady download trend throughout the quarter, with a slight increase to 3.7K in early November. Active users were recorded at 14.6K by the end of December.
These insights are based on Sensor Tower data, where further detailed analyses can be explored.
