Top 5 Apparel Apps on Android in Belgium: Q4 2024

In the fourth quarter of 2024, the top apparel applications on the Android platform in Belgium demonstrated varied performance trends in terms of downloads and active users, according to data from Sensor Tower.

SHEIN-Shopping Online saw a notable fluctuation in weekly downloads, beginning with approximately 12.9K downloads at the start of the quarter, then peaking at 21.6K in late October. However, downloads decreased towards the end of the year, finishing at around 7.5K. The app maintained a high level of weekly active users, starting at 860K and peaking at over 1M in mid-November, before declining to approximately 734K by the end of December.

Zalando – online fashion store experienced a steady increase in weekly downloads, reaching a high of 9.3K in late November. Active users also saw growth, starting at 546K and rising to 719K in late November, before a slight decline to 574K by the end of the quarter.

The C&A Fashion Online Shop app had a surge in weekly downloads, peaking at 8.5K in late November. Active users increased from 57K at the beginning of the quarter to a peak of 76K in early December, ending the quarter at around 56K.

H&M showed a gradual increase in weekly active users, starting at 95K and peaking at 135K in early December. Weekly downloads also saw a rise, finishing the quarter at approximately 3.4K.

ONLY STORES experienced a steady increase in both downloads and active users, with downloads peaking at 3.8K and active users reaching 13.8K in mid-December.

For more detailed insights and data, visit Sensor Tower's website.