AI Insights · Timothy · January 2025
Top 5 Android Apparel Apps in Austria Q4 2024
Explore the performance trends of the top 5 apparel apps on Android in Austria during Q4 2024, with insights from Sensor Tower.
During the fourth quarter of 2024, the top apparel applications on Android in Austria showcased varied performance trends according to data from Sensor Tower.
SHEIN-Shopping Online initially saw weekly downloads at 8.7K, which gradually decreased to around 3.3K by the end of December. The app's weekly active users started at 274K, peaking at 308K in late November, before settling at 238K by the quarter's close.
Takko Friends experienced fluctuations in downloads, beginning at 5.8K, dropping mid-quarter, and ending at 1.6K. Active users started at 50K, with a peak of 58K in early October, but declined to 17K by the end of the year.
Zalando – online fashion store maintained a more consistent pattern. Weekly downloads began at 4.7K, dipping to 1.4K mid-December, and slightly recovering to 2.3K. Active users showed a rise from 243K to 284K in November, ending the quarter at 216K.
C&A Fashion Online Shop started with 3.7K downloads, spiking to 6.6K in late November, before dropping to 1.9K. Active users increased steadily from 44K to a peak of 60K in late November, closing the quarter at 36K.
H&M saw its downloads start at 3.9K, dipping to 1.1K by the end of December. Active users varied slightly, beginning at 89K and peaking at 96K in early October, with a minor decline to 83K by year-end.
For further insights into these trends, visit Sensor Tower's platform.