Leading Shopping Brands in the U.S.: Q3 2024 Analysis

In Q3 2024, the shopping category in the United States was led by several key brands, each showcasing distinctive trends on their platforms. This article explores the performance of Shop Amazon, Walmart Inc., and Temu (Whaleco Inc.) across their websites and apps, using comprehensive data provided by Sensor Tower.

Shop Amazon

Shop Amazon, with its amazon.com website and Amazon Shopping app, continues to dominate the shopping category.

• Audience Trends: From Q2 to Q3 2024, amazon.com maintained a stable monthly true audience above 190M. The website consistently attracted high traffic, with visits peaking in July at over 6.7B.

• App Engagement: The Amazon Shopping app saw monthly active users fluctuating slightly but remaining robust above 120M throughout the quarter.

• Ad Spend & Channels: Amazon's monthly advertising spend showed an interesting trend, peaking in August at over $83M, with significant impressions from Facebook and OTT channels.

Walmart Inc.

Walmart Inc. leverages its walmart.com website and the Walmart: Shopping & Savings app to capture a significant audience.

• Audience Trends: Monthly true audience figures remained stable, hovering around 108M. The website experienced a peak in July with visits crossing 800M.

• App Engagement: The Walmart app maintained steady monthly active users, reaching nearly 58M by September.

• Ad Spend & Channels: Walmart's monthly ad spend peaked in July at approximately $59M, with Facebook and Instagram being key channels for impressions.

Temu (Whaleco Inc.)

Temu, under Whaleco Inc., has been making waves with its temu.com website and the Temu: Shop Like a Billionaire app.

• Audience Trends: The monthly true audience for Temu saw growth, reaching over 104M in September. The website's visits peaked in July with more than 920M.

• App Engagement: The app's monthly active users increased steadily, surpassing 73M in July.

• Ad Spend & Channels: Temu's monthly advertising spend was highest in July at over $69M, with Facebook being the dominant channel for impressions.

Conclusion

The shopping landscape in the U.S. continues to evolve, with giants like Shop Amazon, Walmart, and Temu leading the charge. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide unparalleled insights into cross-platform user behavior, empowering businesses to make informed decisions in the competitive shopping category. These insights are invaluable for decision-makers seeking to navigate and thrive in this dynamic market.