Q3 2024: Leading Brands in Jobs & Education

In Q3 2024, the Jobs & Education category in the United States witnessed significant engagement across digital platforms. Three brands stood out: Indeed, Duolingo, and Instructure, Inc. These brands demonstrated impressive performance across their websites and applications.

Indeed

Indeed is a major player in the job search market, with its platform available on indeed.com and the Indeed Job Search app.

• Audience Trends: From Q2 to Q3 2024, indeed.com experienced a notable decrease in website visits, dropping from over 1.2 billion visits in June to under 1 billion by September. Monthly unique visits also declined, reflecting a reduction in user engagement.

• App Engagement: The Indeed Job Search app saw a peak in monthly active users in June, reaching over 21 million, but slightly decreased to around 20.9 million by September, indicating a stable user base.

• Ad Spend & Channels: Indeed's advertising efforts intensified, with monthly ad spend climbing to approximately $18.9 million in September. The primary channels were OTT and social media platforms like Facebook and Instagram, delivering billions of impressions.

Duolingo

Duolingo, known for its language learning offerings, operates through duolingo.com and the Duolingo - Language Lessons app.

• Audience Trends: Duolingo's website visits remained stable, with a slight rise in September to over 94 million visits. The monthly true audience grew consistently, reaching nearly 28 million by the end of Q3.

• App Engagement: The app maintained robust engagement, with monthly active users increasing from 25.5 million in August to 26.3 million in September.

• Ad Spend & Channels: Duolingo's monthly ad spend was modest compared to Indeed, peaking at about $234,000 in July. YouTube and Instagram were significant channels, providing millions of impressions.

Instructure, Inc.

Instructure, Inc., known for its Canvas platform, is accessible via instructure.com and the Canvas Student app.

• Audience Trends: The website saw a dramatic increase in visits, particularly in September, with visits surpassing 1.7 billion. This surge corresponds with the academic calendar.

• App Engagement: The Canvas Student app experienced a seasonal fluctuation in monthly active users, increasing from 6.9 million in July to over 14.9 million in September, coinciding with the start of the school year.

• Ad Spend & Channels: Instructure's monthly ad spend was relatively low, with LinkedIn being the dominant channel, reflecting its focus on professional and educational audiences.

Conclusion

The Q3 2024 data underscores the dynamic nature of the Jobs & Education sector. Indeed, Duolingo, and Instructure, Inc. have leveraged both web and app platforms to maintain significant audience engagement. Sensor Tower's unparalleled data insights provide a comprehensive view of these brands' performance, offering a critical lens into cross-platform user behavior. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.