Leading IT & Computer Services Brands in Q3 2024: Insights from Sensor Tower

Introduction

In the rapidly evolving world of Information Technology and Computer Services, staying ahead requires a keen understanding of digital footprints across platforms. Sensor Tower offers unparalleled insights into this landscape, providing detailed data on web, app, and advertising trends. In Q3 2024, three leading brands—Duo Security Services, Okta, Inc., and Cisco—demonstrated significant digital engagement across their websites and apps. This article delves into their performance and trends from Q2 to Q3 2024.

Duo Security Services

Duo Security Services maintains a robust digital presence through its website, duo.com, and the Duo Mobile app.

• Audience Trends: Duo's website witnessed a consistent rise in visits, peaking at over 61M in September. Unique visits also saw growth, exceeding 9.8M. The monthly true audience remained stable around 21M throughout Q3, with a balanced mix of app and web users.

• App Engagement: The Duo Mobile app experienced fluctuations in monthly active users, stabilizing around 16.6M by September. This indicates a strong preference for mobile security solutions among users.

• Ad Spend & Channels: Monthly ad spend saw a decline, with a notable focus on Facebook and Instagram, garnering significant impressions. Total monthly ad spend was below $140K in September, reflecting a strategic pullback.

Okta, Inc.

Okta, Inc. connects users through its website, okta.com, and the Okta Verify app.

• Audience Trends: The website's unique visits rose steadily, surpassing 5.1M in September. The monthly true audience reached nearly 9.8M, with a strong app user base contributing significantly.

• App Engagement: Okta Verify saw a consistent increase in monthly active users, nearing 6.2M by the end of Q3, highlighting growing reliance on secure authentication.

• Ad Spend & Channels: Okta's ad strategy included a substantial investment in LinkedIn, achieving high impressions. The total monthly ad spend was approximately $309K in September.

Cisco

Cisco's digital footprint includes cisco.com, learningnetwork.cisco.com, opendns.com, and the Webex Meetings app.

• Audience Trends: Cisco.com saw unique visits stabilize around 1.3M in September. Learning Network and OpenDNS also contributed to Cisco's comprehensive web presence with consistent engagement.

• App Engagement: Webex Meetings experienced a declining trend in monthly active users, settling at over 1M by September, yet it remains a key tool for business communication.

• Ad Spend & Channels: Cisco's extensive ad campaigns were heavily focused on LinkedIn, with monthly ad spend reaching over $1.2M in September, reflecting its dominance in professional networking platforms.

Conclusion

The data from Q3 2024 highlights the dynamic strategies of leading IT and Computer Services brands. Duo Security Services, Okta, Inc., and Cisco each demonstrated unique strengths across web and app platforms. Sensor Tower's comprehensive data offerings provide critical insights into these trends, enabling a deeper understanding of cross-platform user behavior. For more detailed insights, explore Sensor Tower's Web Insights, Ad Spend, and App Performance Insights.