Leading Brands in the Home & Garden Shopping Category: Q3 2024 Overview

Introduction

In the ever-evolving Home & Garden Shopping sector, several brands have distinguished themselves as market leaders. In Q3 2024, Home Depot, Lowe's Home Centers, Inc., and Amazon Ring emerged as key players, each showcasing a unique digital footprint across their websites and apps. This article explores their performance trends from Q2 to Q3 2024, offering insights derived from Sensor Tower's comprehensive data analysis.

Home Depot

Home Depot's digital presence remains robust, with significant traction on both its website, homedepot.com, and the The Home Depot app.

• Audience Trends: The monthly true audience for Home Depot remained stable, hovering above 51M in September 2024. The website consistently saw more traffic, with unique visits peaking at over 49M in May, while the app attracted around 15M monthly active users.

• App Engagement: App engagement showed slight fluctuations, with monthly active users peaking at approximately 17M in June before stabilizing around 15M by September.

• Ad Spend & Channels: Home Depot's monthly advertising spend varied, peaking in May at approximately $26M, primarily driven by Facebook, Instagram, and OTT channels. Impressions reached over 3B during this period.

Lowe's Home Centers, Inc.

Lowe's maintains a competitive edge with its website, lowes.com, and the Lowe's Home Improvement app.

• Audience Trends: The website experienced a gradual decline in traffic, with monthly unique visits decreasing from about 38M in May to approximately 28M in September. The monthly true audience followed a similar trend, decreasing to around 34M by the end of Q3.

• App Engagement: The app saw a slight decline in monthly active users, dropping to about 9.6M in September from a peak of over 10M in May.

• Ad Spend & Channels: Lowe's monthly ad spend peaked in May at nearly $18M, with significant investments in OTT and Facebook. Impressions reached nearly 1.9B during this peak.

Amazon Ring

Amazon Ring dominates with its website, ring.com, and the Ring - Always Home app.

• Audience Trends: The monthly true audience for Ring showed a steady increase, reaching nearly 35M by September. The website visits were stable, with unique visits around 6M monthly.

• App Engagement: The Ring app demonstrated consistent growth, with monthly active users rising to over 32M by September.

• Ad Spend & Channels: Monthly advertising spend peaked in July at approximately $3.4M, with OTT being a dominant channel. Impressions soared to over 170M during this time.

Conclusion

The Home & Garden Shopping sector continues to thrive, driven by the robust digital strategies of Home Depot, Lowe's, and Amazon Ring. Sensor Tower's unparalleled data, encompassing web insights, app performance, and advertising trends, offers a comprehensive view of these brands' market dynamics. For more detailed insights, explore Sensor Tower's offerings in Web Insights, App Performance Insights, and Pathmatics.