Leading Brands in Business & Productivity Software: Q3 2024 Insights

Introduction

In the competitive landscape of Business & Productivity Software in the United States, Q3 2024 saw significant activity among leading brands. Gmail, Google Workspace, and Microsoft 365 emerged as key players, each showcasing unique trends across their websites and apps. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide a detailed view of these trends, revealing cross-platform user behavior and advertising dynamics.

Gmail

Audience Trends

• Website: mail.google.com maintained a steady monthly audience, with unique visits hovering around 100M across Q3. Notably, September saw a slight uptick in visits, rising to approximately 174M.

• App Engagement: The Gmail - Email by Google app sustained over 225M monthly active users, with a small dip in September.

• True Audience: Consistently above 265M monthly, with a notable decline in September to 266M.

Advertising

• Ad Spend & Channels: Minimal activity in Q3, with no significant monthly ad spend post-April.

Google Workspace

Audience Trends

• Websites:

  • calendar.google.com saw growth, reaching over 172M monthly visits in September.

  • docs.google.com experienced an increase, with visits exceeding 940M monthly in September.

  • meet.google.com continued to rise, peaking at 349M monthly visits in September.

  • messages.google.com remained stable, with visits around 474M monthly.

  • workspace.google.com showed a notable increase, reaching 22M monthly visits in September.

• App Engagement:

  • Google Calendar reached over 84M monthly active users.

  • Google Docs saw a recovery in monthly active users, nearing 53M.

  • Google Meet (original) remained stable with about 1.6M monthly users.

  • Google Messages increased to 45M monthly users by September.

Advertising

• Ad Spend & Channels: Significant investment, peaking at $2.5M monthly in September, with most impressions on LinkedIn and desktop video.

Microsoft 365

Audience Trends

• Websites:

  • forms.office.com saw fluctuations, with visits peaking at 158M monthly in August.

  • microsoft365.com showed a steady rise, reaching 27M monthly visits in September.

  • office.com remained stable, with visits exceeding 125M monthly in September.

  • onedrive.com and onenote.com maintained stable monthly engagement with slight increases in visits.

• App Engagement:

  • Microsoft Word saw a resurgence, nearing 15M monthly users.

  • Microsoft Office remained stable at around 18M monthly users.

  • Microsoft Teams stayed consistent, exceeding 39M monthly users.

Advertising

• Ad Spend & Channels: Increased significantly in June and September, with notable monthly spends on LinkedIn and Instagram.

Conclusion

Q3 2024 highlighted dynamic trends among Gmail, Google Workspace, and Microsoft 365. Sensor Tower's data provides crucial insights into cross-platform user engagement and advertising strategies. These brands continue to shape the Business & Productivity Software landscape, adapting to user needs and market demands effectively. By leveraging Sensor Tower's analytics, decision-makers can drive strategic growth and optimize their market positioning.