Leading Brands in the U.S. Business & Industrials Category: Q3 2024 Insights

Introduction

In the fast-paced world of Business & Industrials, certain brands have emerged as leaders in audience engagement across websites and apps. This article explores the performance of UPS, FedEx, and Paylocity during Q3 2024, highlighting their digital presence and audience trends. Sensor Tower's comprehensive data provides an unparalleled view into these brands' cross-platform user behavior, showcasing the unique insights available through our Web Insights, App Performance Insights, and Pathmatics offerings.

UPS (United Parcel Service of America, Inc)

• Website & App Overview: UPS maintains a robust digital presence through ups.com and theupsstore.com, along with the UPS app.

• Audience Trends:

  • ups.com: The monthly true audience remained stable around 40M+ throughout Q3, with a consistent 7 visits per unique visitor.

  • theupsstore.com: Experienced a decline in visits, dropping to around 12.5M by September from over 16M in July.

• App Engagement: Monthly active users for the UPS app hovered around 3M, peaking in July.

• Ad Spend & Channels:

  • Total monthly ad spend saw fluctuations, with September seeing over $1.6M in spend and 160M+ impressions.

  • Significant investments were made in OTT and Facebook channels, generating substantial impressions throughout the quarter.

FedEx

• Website & App Overview: FedEx's digital footprint is anchored by fedex.com and the FedEx Mobile app.

• Audience Trends:

  • fedex.com: Maintained a steady monthly true audience above 24M, with visits per unique visitor at 8, indicating strong user engagement.

• App Engagement: The FedEx Mobile app showed a gradual increase in monthly active users, reaching over 2.1M by September.

• Ad Spend & Channels:

  • Monthly ad spend varied significantly, with a notable drop in June to under $75K, but rebounding in September.

  • TikTok and Instagram were key channels, contributing to large impression numbers.

Paylocity

• Website & App Overview: Paylocity operates through paylocity.com and the Paylocity app.

• Audience Trends:

  • paylocity.com: Visits per unique visitor peaked at 16 in July, with a monthly true audience consistently over 5.5M.

• App Engagement: The Paylocity app experienced growth, with monthly active users surpassing 3.2M in September.

• Ad Spend & Channels:

  • Monthly ad spend increased to over $400K in August, with LinkedIn and YouTube being the primary channels for impressions.

  • Desktop video saw a resurgence in September, contributing significantly to overall impressions.

Conclusion

In Q3 2024, UPS, FedEx, and Paylocity demonstrated strong digital engagement across platforms. With Sensor Tower's data, businesses can gain critical insights into cross-platform user behavior, enhancing their strategic decision-making. The detailed web and app data, paired with advertising insights, underscore the power of Sensor Tower's offerings in understanding market dynamics. By leveraging these insights, decision-makers can refine their strategies, optimize engagement, and drive growth.