Leading Brands in US Advertising & Marketing: Q3 2024 Analysis

Introduction

As Q3 2024 concludes, leading brands in the United States' advertising and marketing sector continue to demonstrate significant digital presence across websites and apps. This analysis delves into the performance of Angi (formerly Angie's List), Fiverr International Limited, and Ibotta, Inc. These brands are notable for their substantial monthly audience engagement, as tracked by Sensor Tower's comprehensive data suite.

Angi (formerly Angie's List)

Angi maintains a robust digital footprint with its website, angi.com, and the Angi: Find Local Home Services app.

• Audience Trends: From Q2 to Q3 2024, angi.com experienced a decline in monthly visits, starting from approximately 17M in April to around 12M by September. The unique visitors also decreased, with visits per unique visitor increasing, indicating more engaged users.

• App Engagement: The app's monthly active user base peaked at about 750K in July before settling near 680K by September, reflecting stable engagement.

• Ad Spend & Channels: Angi's monthly advertising expenditure saw fluctuations, peaking in July at over $3.9M. The majority of impressions were delivered through OTT, showcasing its dominance in their advertising strategy.

Fiverr International Limited

Fiverr's digital presence is anchored by its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: Fiverr.com saw a steady increase in monthly visits, peaking in July with around 48M visits. Unique visitors remained stable, highlighting consistent user engagement.

• App Engagement: The app's monthly active users grew to roughly 1.2M by the end of Q3, indicating a growing preference for mobile interactions.

• Ad Spend & Channels: Fiverr maintained a strong advertising presence with monthly spend exceeding $3.5M in April, primarily utilizing YouTube for impressions, which underscores their strategic focus on video platforms.

Ibotta, Inc.

Ibotta's reach extends through its website, ibotta.com, and the Ibotta: Save & Earn Cash Back app.

• Audience Trends: Ibotta.com visits saw an upward trend, peaking in August with over 6.4M visits. Unique visits increased, suggesting growing interest in their web platform.

• App Engagement: The app consistently maintained over 5M monthly active users throughout Q3, reflecting strong user retention.

• Ad Spend & Channels: Ibotta's monthly advertising spend peaked in August at over $1.1M, with significant impressions through OTT and LinkedIn, highlighting a diversified channel approach.

Conclusion

The data from Sensor Tower showcases the dynamic strategies of leading brands in the advertising and marketing sector. By leveraging comprehensive insights from Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, businesses can navigate cross-platform user behavior with unparalleled precision. As these brands continue to adapt, their ability to engage across digital platforms remains crucial in sustaining their leadership positions. Sensor Tower's consolidated data offers unique advantages for decision-makers, empowering them with the insights needed to drive strategic growth.