AI Insights · Timothy · October 2024
Top 5 Utilities Apps Performance in New Zealand Q3 2024
Explore the performance trends of the top utilities apps in New Zealand during Q3 2024, including downloads, revenue, and active user metrics.
During the third quarter of 2024, the utilities category on the unified platform in New Zealand saw notable activity among the top five apps, as revealed by Sensor Tower data.
NordVPN: VPN Fast & Secure demonstrated a consistent increase in weekly revenue, peaking at around $7.3K by the end of September. Downloads remained relatively stable throughout the quarter, with a notable surge to 4K in the final week. Active users increased significantly from approximately 8K in early July to over 12K by the end of September.
Cleanup: Phone Storage Cleaner experienced a gradual rise in revenue, reaching approximately $3.7K in the last week of September. Downloads started with a peak of 1.2K, dipped mid-quarter, then recovered to 1.3K by the end. Active users followed a similar trajectory, concluding the quarter at 1K.
TV Cast for Chromecast ! had fluctuating revenue, achieving a high of approximately $2.2K in early September. Downloads saw a gradual decline over the months, with numbers ranging from 1.5K to 1.2K. Active users remained relatively stable, hovering around 1.6K throughout the quarter.
Norton 360 Security & VPN saw its revenue peak at $4.3K in early September, despite a gradual decrease in downloads from 1.2K to 448 by the quarter's end. Active users showed a slight decline, with numbers dropping from 6.5K in July to about 5.7K in late September.
QR, Barcode Scanner for iPhone maintained a steady revenue stream, ending the quarter with $1.6K. Downloads were modest, with a small increase to 221 in September. The app's active users fluctuated slightly, closing the quarter near 500.
For more comprehensive insights, explore the detailed data available through Sensor Tower.
