Top 5 Shopping Apps Performance in South Africa, Q3 2024

In the third quarter of 2024, the shopping app landscape in South Africa saw significant trends in user engagement and downloads. Here's a closer look at the performance of the top five shopping applications on a unified platform.

Temu: Shop Like a Billionaire maintained a strong presence with weekly downloads fluctuating between approximately 72K and 551K. Notably, active users rose sharply from around 788K in mid-August to nearly 1.8M by the end of September.

SHEIN-Shopping Online experienced a consistent increase in weekly downloads, peaking at about 170K in early September. The active user base also expanded steadily, starting at roughly 1M in early July and reaching over 1.2M by the end of the quarter.

Amazon Shopping showed stability in weekly revenue, maintaining a constant value each week. Downloads began at around 58K in early July and climbed to over 101K by the end of September. Active users increased from approximately 591K to 880K throughout the quarter.

For the Takealot – Online Shopping App, weekly downloads ranged from about 39K to 59K. Active users saw a slight upward trend, moving from around 579K to 545K over the quarter.

Lastly, bash observed a gradual increase in weekly downloads, peaking at over 62K in the last week of September. Active users followed a similar trend, climbing from approximately 410K to 579K by the quarter's end.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the shopping app market in South Africa. For a deeper dive into these trends, more detailed analyses are available through Sensor Tower.