AI Insights · Timothy · October 2024
Top 5 Shopping Apps Performance in Russia: Q3 2024
Explore the performance trends of Russia's top shopping apps for Q3 2024, with detailed insights on downloads and active users.
In the third quarter of 2024, the top shopping applications in Russia saw various trends in terms of downloads and active users. The data, sourced from Sensor Tower, provides insights into the performance of these apps across a unified platform.
WILDBERRIES from Wildberries OOO showed a dynamic pattern in weekly downloads, starting at approximately 359K in early July and peaking at 428K mid-month. By the end of September, downloads stabilized around 408K. The app maintained a robust weekly active user base, growing from 50.3M to 53.1M over the quarter.
Озон: онлайн интернет-магазин reported a steady increase in weekly downloads, beginning the quarter at 273K and reaching 311K by the end of September. Active users also saw a slight increase, from 33.7M to 35M, indicating consistent user engagement.
The app Пятёрочка — карта скидок experienced fluctuations in weekly downloads, starting at 230K and peaking at 257K mid-July, before settling at 206K at the end of September. Its active user base showed a slight overall increase, ending the quarter with approximately 8.1M users.
Магнит: акции и доставка demonstrated a positive trend in weekly downloads, growing from 150K in early July to 195K by mid-September. Active users increased steadily, climbing from 4.9M to 5.6M throughout the quarter.
Lastly, Джум showed variability in downloads, starting with 135K in early July, peaking at 211K later in the month, and closing September with a slight uptick to 164K. Its active user base remained relatively stable, with a small increase from 1.7M to 2.2M by the end of the quarter.
For further detailed insights and data, visit Sensor Tower's platform to explore more about these trends and their implications for the shopping app market in Russia.
