Top 5 Shopping Apps Performance on Unified Platform in New Zealand Q3 2024

In the third quarter of 2024, the leading shopping apps in New Zealand showcased varied performance on the unified platform, combining both iOS and Android metrics. Here’s a closer look at their trends in downloads and active users.

Temu: Shop Like a Billionaire saw its weekly downloads fluctuate, peaking at around 29K in early August before a steady decline to approximately 15.7K by the end of September. Meanwhile, weekly active users remained relatively stable, hovering around 380K throughout the quarter, indicating a consistent user engagement.

Everyday Rewards experienced a significant spike in downloads mid-July, reaching over 17K, but numbers gradually tapered to about 7.7K by the end of the quarter. The app maintained a strong presence with active users, increasing from 83.7K to nearly 100K, reflecting a solid growth in user base engagement.

ShopBack: Cashback & Rewards demonstrated a notable rise in downloads in mid-July and mid-August, with figures reaching up to 13K. However, by the end of September, downloads decreased to about 5.4K. Active users showed a positive trend, growing from 16K to around 25K, suggesting increased app utilization over the quarter.

MILKRUN witnessed a decline in downloads from approximately 9.4K at the beginning of July to 4.5K by the end of September. Despite this, active users remained relatively stable, starting at 11.4K and ending at 11.8K, indicating a loyal user base.

Lastly, SHEIN - Shopping Online showed consistent download numbers, starting from 7.1K and slightly decreasing to 5.9K by the end of the quarter. Active users ranged between 98K and 107K, showcasing a strong and consistent user engagement throughout the quarter.

These insights are derived from Sensor Tower data, providing a comprehensive view of the shopping app landscape in New Zealand during this period. For more detailed analytics and trends, visit Sensor Tower.