Top 5 Shopping Apps Performance in Nigeria Q3 2024

In the third quarter of 2024, the top shopping applications in Nigeria showed varied performance in terms of downloads and active users, as revealed by Sensor Tower data. Here's a closer look at how these apps fared during this period.

Jumia Online Shopping experienced fluctuations in weekly downloads, starting with approximately 60K in early July and peaking mid-August at about 72K. The number of weekly active users remained relatively stable, ranging from around 500K to a peak of nearly 579K in mid-August.

Alibaba.com saw a gradual increase in downloads from 13.5K in early July to a peak of 28K by the end of July. Active users followed a similar upward trend, reaching approximately 363K in late July, before stabilizing around the mid-300Ks towards the end of the quarter.

SHEIN - Shopping Online showed a consistent increase in downloads, with numbers rising from about 9.7K at the beginning of the quarter to a high of 21.9K by early September. The active user base also expanded, peaking at nearly 149K in early September before seeing a slight decline towards the end of the quarter.

Rwazi experienced a dramatic rise in downloads, starting at a modest 632 in early July and surging to over 122K by the end of September. The active user count mirrored this growth, climbing from around 6.5K to an impressive 84K by the quarter's end.

Temu: Shop Like a Billionaire maintained a steady download rate throughout the quarter, with numbers generally hovering around the 9K mark. The app's active users increased slightly over the quarter, reaching a peak of approximately 43K in late September.

These insights highlight the dynamic nature of the shopping app market in Nigeria, with varying trends in user engagement and downloads across different platforms. For more detailed insights, visit Sensor Tower for comprehensive analytics and data.