AI Insights · Timothy · October 2024
Top 5 Shopping Apps in Kenya Q3 2024: Unified Platform Insights
Discover the performance trends of the top shopping apps in Kenya during Q3 2024, focusing on downloads and active user metrics.
In the third quarter of 2024, the top shopping apps in Kenya displayed varied performance trends on a unified platform, as observed through Sensor Tower's data.
JUMIA Online Shopping saw a fluctuating pattern in weekly downloads, with a peak of approximately 38K in late July. Weekly active users started at around 213K, reaching a high of nearly 235K in early September before declining to about 203K by the end of the quarter.
Alibaba.com - B2B marketplace maintained a fairly consistent download rate, with figures hovering around 36K in July and tapering off to 25K by the end of September. Active users remained robust, peaking at 681K in late July and ending the quarter at approximately 656K.
Kilimall - Affordable Shopping exhibited a notable increase in downloads, peaking at over 30K in late July. While active users showed a similar upward trend, reaching around 170K at the end of July, they slightly fluctuated to end the quarter at 160K.
Rapid Kopa254 experienced a significant surge in downloads, peaking at approximately 46K in mid-August before stabilizing around 25K towards the quarter's end.
Okoa ChapChap showed an initial low download rate in late July, which gradually increased to a peak of about 14K in mid-September.
For more detailed insights into these trends and other market data, Sensor Tower offers comprehensive analytics and reporting.