Top 5 Shopping Apps in Kenya: Q3 2024 Performance Overview

During the third quarter of 2024, the top shopping apps in Kenya showcased varied performance trends across downloads and active users, with data sourced from Sensor Tower offering a comprehensive view.

Jumia Online Shopping from Africa Internet Group saw a dynamic trend in weekly downloads, peaking at approximately 38K in late July, before experiencing a gradual decline to around 25K in mid-September. The app's weekly active users fluctuated, starting at 213K in early July and reaching a high of 235K in early September, before settling around 203K by the end of the quarter.

Alibaba.com exhibited a strong presence with weekly downloads peaking at 37K in mid-July. This was followed by a decreasing trend, stabilizing at about 25K in late September. Active users remained robust, consistently hovering around 640K to 680K throughout the quarter.

Kilimall, a local favorite, experienced a surge in downloads at the end of July, reaching 31K, before fluctuating and closing the quarter at around 25K. Active users showed a similar pattern, peaking at 171K in late July and ending at 160K.

Jiji Kenya faced a decline in downloads from 15K in early July to a low of approximately 8K in mid-August, before rebounding to 13K by the quarter's end. The app's active users followed a stable trajectory, maintaining around 70K to 80K throughout the period.

MAF Carrefour Online Shopping showed a gradual increase in downloads, starting at 4K in early July and reaching 9K by the end of September. Active users also saw a rise, beginning at 27K and peaking at nearly 30K in early September.

These insights, derived from Sensor Tower data, provide a snapshot of the competitive shopping app landscape in Kenya during the third quarter of 2024. For more detailed insights and data, Sensor Tower remains a valuable resource.