Top 5 Shopping Apps Performance in Ghana Q3 2024

In the third quarter of 2024, the shopping app landscape in Ghana featured notable performances from the top five contenders. Data from Sensor Tower provides insights into the trends of downloads and active users for each of these apps.

Alibaba.com saw a varied trend in weekly downloads, starting at approximately 25.6K in early July and reaching a peak of 31.7K by the end of July. The downloads fluctuated throughout the quarter, ending at around 20K in late September. The active user base showed a relatively stable pattern, beginning at 476K and peaking at 532K in early September before settling at 483K by the end of the quarter.

Jumia Online Shopping experienced consistent weekly downloads, with a noticeable peak of 21.8K in mid-August. The active users, however, displayed a slight downward trend, starting at 173K in early July and decreasing to approximately 155K by the end of September.

TospinoMall exhibited significant fluctuations in weekly downloads, with a remarkable spike to 47.3K in mid-July. This was followed by a decline, stabilizing around 5.6K towards the end of the quarter. Active users peaked at 59.4K in late July but gradually decreased to around 40.2K by the end of September.

Jiji Ghana maintained a steady performance in downloads, peaking at 16.5K in mid-July. There was a noticeable dip in early September, with downloads dropping to 9.5K, before recovering to 13.2K by the end of the month. The active user count showed a relatively stable trend, ranging from 90.6K to 96.4K over the quarter.

SHEIN - Shopping Online had a gradual increase in downloads, peaking at 9.9K in late August. The active user base also showed positive growth, starting at 54K and reaching 64.1K by the end of September.

For more detailed insights and data, visit Sensor Tower.