Top 5 Shopping Apps Performance on Unified Platform in Belarus, Q3 2024

The third quarter of 2024 showcased varied performance trends for the top shopping apps in Belarus on a unified platform. This analysis, based on data from Sensor Tower, provides insights into the weekly downloads and active user metrics for these applications.

WILDBERRIES demonstrated a notable increase in weekly downloads, starting at around 24K in early July and peaking at approximately 31.9K by mid-August before experiencing a gradual decline towards the end of September. The app maintained a strong presence with weekly active users consistently exceeding 760K, reaching a peak of over 820K at the end of August.

Озон: онлайн интернет-магазин saw its weekly downloads fluctuate, beginning with 15.6K and ending the quarter with a rise to approximately 20.1K. Active users for this app showed resilience, maintaining a level above 200K throughout the quarter, with a slight increase towards the end, peaking at over 220K.

21vek.by experienced a steady download rate initially, with numbers slightly decreasing from 11.3K in July to about 8.8K in mid-September, before recovering to 10.3K by the end of the quarter. Active users for this app remained relatively stable, averaging around 55K, with minor fluctuations throughout the period.

OZ - Покупки в радость saw a progressive increase in downloads from 3.4K at the start of July, peaking at 11.9K in early September, followed by a decline to 4.7K by the end of the month. Active users mirrored the download trends, with an increase noted from 27.1K to a peak of 35.6K in early September.

Finally, Visa Extra – Скидки и Акции exhibited a dynamic download pattern, starting at 3.9K, peaking at 15.1K in late August, and then dropping to 2.9K by the end of September. Unfortunately, there is no active user data available for this app.

For more detailed insights and data, visit Sensor Tower's platform.