Top 5 Shopping Apps in Africa Q3 2024: Unified Platform Insights

In the third quarter of 2024, the top shopping applications in Africa experienced varying performance trends on the unified platform, combining data from both iOS and Android users. Here, we explore the weekly downloads and active user metrics for each app, providing a snapshot of their market presence based on Sensor Tower's data.

Temu: Shop Like a Billionaire showed a fluctuating download pattern, beginning the quarter with about 602K downloads, dipping mid-quarter, and then rebounding to approximately 634K by the end of September. The app's active user base displayed a strong increase, starting at 1.2M and peaking at 2.3M towards the quarter's end.

Alibaba.com maintained a steady increase in weekly downloads, growing from 230K to nearly 297K by early September before a slight decline. Its weekly active users remained robust, consistently ranging between 4M and 4.5M throughout the quarter.

SHEIN - Shopping Online experienced a gradual rise in downloads, with a notable peak of nearly 296K in late August. Active users also increased slightly, from 2.1M to over 2.4M by the quarter's end, indicating stable user engagement.

Amazon Shopping saw a consistent download rate, with a slight uptick towards the quarter's conclusion, reaching 220K. The app's active users fluctuated but ended strongly, increasing from 2.7M to over 3.1M. Revenue remained modest, ranging between $2.1K and $3.1K weekly.

Jumia Online Shopping had a stable download pattern, peaking in mid-August with around 182K downloads. However, active users showed a decline, starting at 1.7M and decreasing to 1.6M by the end of September.

These insights reflect the dynamic nature of the shopping app market in Africa during Q3 2024. For more detailed analytics and insights, visit Sensor Tower.