Top 5 Parenting Apps in Kenya: Q3 2024 Performance

In the third quarter of 2024, the top five parenting apps on the unified platform in Kenya showed varied performance trends, according to data from Sensor Tower. Here's a closer look at each app's performance in terms of weekly downloads, revenue, and active users.

Pregnancy and Due Date Tracker from Wachanga saw fluctuating weekly revenues, with a peak at around $17 in mid-July. Downloads remained relatively stable, starting with over 2.7K in early July and ending the quarter with a similar figure at the end of September. Active users increased from approximately 18.8K in early July to over 21.4K by the end of September.

Pregnancy + | Tracker App by Philips Digital UK Limited demonstrated a notable rise in weekly revenue, with a significant increase to $50 in mid-August. Downloads varied, peaking at 1.3K in the week of August 19. Weekly active users started at around 49.1K and fluctuated throughout the quarter, finishing at about 50.5K.

Pregnancy Tracker, Maternity by duff hl studio had no revenue reported, but saw a consistent upward trend in downloads, reaching 1.2K in late September. Active users similarly increased, starting with 602 at the beginning of the quarter and growing to 1.6K by the end of September.

Momly: Pregnancy App & Tracker experienced a noticeable decline in downloads after a peak of 1.6K in early August. Active users saw a rise from 916 in early July to a peak of 3.6K in mid-August, before settling at around 2.2K by the end of September.

Lastly, Baby Domi-Kids Music& Rhymes achieved steady download numbers, starting at 557 in early July and finishing with 503 by the end of September. No active users data was available for this app.

These insights into the top five parenting apps in Kenya during Q3 2024 provide a snapshot of user engagement and financial performance. For more detailed analytics and insights, you can visit Sensor Tower.