Top 5 Parenting Apps in New Zealand: Q3 2024 Performance

In the third quarter of 2024, the parenting app category in New Zealand saw diverse performance trends among the top five apps, as reported by Sensor Tower. Here's a closer look at how each app fared on the unified platform.

Be Closer: Family location from Applabel LTD experienced fluctuations in weekly revenue, reaching a peak of approximately $580 in early September. Downloads peaked at around 377 in the same week, while active users hit a high of 511, showcasing a significant increase from the previous weeks.

Find my kids: live GPS tracker by LETEM LTD showed strong performance with revenue peaking at about $904 in mid-July and again in early September. Weekly downloads were volatile, with a notable rise to 1.3K in the final week of the quarter. Active users remained robust, maintaining a steady range around 15K to 17K.

Huckleberry: Baby & Child from Huckleberry Labs saw its weekly revenue peak at roughly $1.9K in mid-September. The app's downloads were relatively stable, with a slight increase to 344 in the same period. Active users hovered around 8.5K to 9K, indicating consistent engagement.

Qustodio Parental Control App by Qustodio LLC had a varied revenue trend with a peak of approximately $1.3K in late July. Downloads were modest, maintaining around 80 per week, while active users slightly fluctuated, averaging around 550.

Lastly, Hearty App: Everyday Bonding from Pathfinder DMCC experienced a decline in revenue, starting at $556 and closing the quarter at $261. Downloads were highest at 675 in mid-July, followed by a significant drop. Active users remained relatively stable, slightly increasing towards the end of the quarter.

For more detailed insights and data on parenting apps, visit Sensor Tower's comprehensive reports.