AI Insights · Timothy · October 2024
Top 5 News Apps in Kenya: Q3 2024 Performance Review
Explore the performance trends of the top five news applications in Kenya during Q3 2024, with insights on downloads, revenue, and active users.
In the third quarter of 2024, the top five news applications in Kenya showed varied trends in terms of downloads, revenue, and active users. Here's a closer look at how each app performed during this period, based on data from Sensor Tower.
X displayed a steady revenue stream, peaking at around $3.1K in mid-August. Weekly downloads started strong at over 214K in early July but gradually decreased, bottoming out at 22.3K in early September before a slight uptick at the end of the quarter. The app maintained a robust user base, with active users consistently hovering around 1M, despite a slight decline towards the end of September.
The Economist - News, Podcasts saw fluctuations in its weekly revenue, with a high of $580 in mid-August. Downloads were modest, starting at 394 in early July and experiencing a dip in August, but showed recovery towards the end of September with 292 downloads. Active users remained relatively stable, ranging between 1.5K and 2K throughout the quarter.
Bloomberg: Business News Daily experienced a varied revenue pattern, hitting $432 at the start of July and $332 by the end of September. Downloads saw a marked increase towards the quarter's end, reaching 1.05K in the last week of September. Active users showed a positive trend, peaking at 4.2K in mid-September.
The New York Times: Live News had a consistent revenue stream with a noticeable increase in the last week of September at $271. Weekly downloads and active users both exhibited upward trends, with downloads peaking at 738 and active users stabilizing around 4.8K by the quarter's end.
Medium: Read & Write Stories showed a gradual increase in revenue, reaching $311 by the end of September. Downloads were steady, peaking at 1.49K in the last week of the quarter. Active users demonstrated resilience, fluctuating but ultimately closing the quarter with over 5.1K users.
For more detailed insights into these applications' performance, visit Sensor Tower's platform for comprehensive analytics.
