AI Insights · Timothy · October 2024
Top 5 News Apps Performance on Unified Platform in Australia, Q3 2024
In Q3 2024, the top 5 news apps in Australia showed varied trends in weekly downloads, revenue, and active users, as detailed by Sensor Tower data.
In the third quarter of 2024, news applications in Australia demonstrated diverse performance metrics across the unified platform. According to Sensor Tower data, these apps exhibited distinct trends in terms of weekly downloads, revenue, and active user engagement.
The Guardian - Live World News from Guardian News and Media Limited saw its weekly revenue peak at around $59K in late July, with a gradual decline to approximately $34K by the end of September. Weekly downloads fluctuated slightly, peaking at 884 in mid-July, while weekly active users started at 30K, reaching a high of 35K in mid-August before falling to 30K at the end of the quarter.
The Australian Financial Review, published by Fairfax Digital Australia & New Zealand Pty Limited, experienced stable weekly revenue, starting at $28K and generally maintaining this level throughout the quarter. Downloads remained consistent, averaging around 450 per week, with slight increases in early August.
X from X Corp. showcased a notable increase in revenue in early August, reaching $44K, before stabilizing at around $34K by September's end. Downloads showed a decreasing trend, starting at over 14K and dropping to approximately 16K by the quarter's close. Active users remained robust, starting at 1.75M and gradually decreasing to 1.62M.
For The Sydney Morning Herald, revenue mostly hovered around $20K, with slight fluctuations, peaking at $25K at the end of September. Downloads were relatively stable, with a notable increase in mid-August to 1K.
Finally, The Australian by News Digital Media showed a steady weekly revenue, starting at $16K and ending slightly lower at $15K. Downloads were consistent, averaging around 1K per week, while active users saw minor fluctuations, generally staying around 58K.
These insights from Sensor Tower highlight the dynamic landscape of news apps in Australia, with each app showing unique trends in user engagement and monetization. For more detailed analytics and insights, Sensor Tower provides comprehensive data and analysis.
