Top 5 Lifestyle Apps in New Zealand Q3 2024: Unified Platform Performance

In the third quarter of 2024, the top five lifestyle applications in New Zealand showcased notable trends in weekly downloads and active user engagement, as captured by Sensor Tower. Here's a detailed look at the performance of each app:

Z App from Z Energy maintained a consistent download trend throughout the quarter, with a noticeable peak at 10.6K downloads during the week of August 12. Meanwhile, weekly downloads fluctuated between 4.1K and 7.1K in other weeks, indicating steady user interest.

For Pinterest, weekly downloads remained relatively stable, hovering around the 3.8K to 4.3K range. The app's active user base demonstrated a slight upward trend, reaching over 1.2M by the end of September, highlighting its sustained popularity among users.

The Google Home app experienced a gradual decline in downloads, starting from 3.8K at the beginning of July and decreasing to about 3.2K by the end of September. Despite this, the active user count saw a resurgence towards the end of the quarter, climbing to approximately 76K.

Trade Me: Property, Jobs, Shop saw its downloads peak at 7.6K in mid-July, with numbers stabilizing around 6.3K to 6.9K in the following weeks. The app's active user base showed a fluctuating trend, peaking at over 109K in the week of September 9, before settling at close to 99K by the end of the quarter.

Finally, Life360: Live Location Sharing exhibited a consistent performance in both downloads and active user metrics. While weekly downloads ranged from 3K to 4.2K, the app's revenue saw a gradual increase, reaching $7.5K in the last week of September. Active users also increased steadily, culminating at approximately 118K at the quarter's close.

These insights, derived from Sensor Tower data, reflect the dynamic landscape of lifestyle applications in New Zealand, offering a snapshot of user engagement and app performance trends. For more detailed insights and analytics, visit Sensor Tower.